App Overview

Start TODAY Meal Plan, Fitness icon

Start TODAY Meal Plan, Fitness

NBC News Digital, LLC · Health & Fitness

Your wellness journey starts here! Subscribe to the Start TODAY app to get started with your whole-body wellness companion

Free · In-app purchases

PRICE
Free
In-app purchases
BUSINESS MODEL
Freemium
No overall Grossing estimate available
RATING
3.4
28 ratings · Below Average

Evidence scope: No current overall US chart position is available. Category-chart positions shown in discovery are a separate scope. Revenue is a directional model estimate, not verified earnings.

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Build Kit

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A product spec, screen plans, and build steps for your coding agent.

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What's included17 files

A product spec, phased build plan, differentiation notes, and screen references.

  • START_HERE
  • AGENTS
  • EVIDENCE
  • SPEC
  • BUILD_PLAN
  • DIFFERENTIATION
  • skills/
  • screens/
Preview a sample Build Kit No email needed

Illustrative example: an invoice app for independent contractors. Your kit is tailored to the app you choose; this is not its generated content.

Feature spec

Goal: Send a clear invoice after finishing a job.

  • Add a client, line items, a due date, and payment instructions.
  • Preview the total before exporting a PDF.
  • Keep an editable draft if export fails.

Screen plan

Invoice editor: Client at the top, editable line items in the middle, total and preview action at the bottom.

States: Empty draft, validation errors beside each field, exporting, and a retry action that preserves the draft.

Differentiate and validate

Hypothesis: Contractors need faster repeat invoices more than more templates.

First experiment: Test duplicating a previous job with five contractors. Watch where they hesitate before expanding the feature set.

The full kit adds a phased build plan, evidence notes, tool prompts, and implementation guidance. It is a plan for your coding agent, not a finished app.

Usage: Mechanics are fair game; never reuse the original name, branding, assets, or verbatim copy.

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Free quick prompt For a smaller starting point

Quick prompt

> SELECT BUILD PLATFORM:

Good fit for mobile-first iOS and Android prototypes with managed app scaffolding.

// RORK SYSTEM PROMPT
Rork plan preview for Start TODAY Meal Plan, Fitness: map the core Health & Fitness workflow, choose the smallest differentiated feature set, define the data and monetization boundaries, then prototype the riskiest user journey first.
            

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Opportunities

AI-GENERATED OPPORTUNITY HYPOTHESES

These are generated suggestions, not verified review quotations. Check current App Store reviews and speak with users before treating a possible gap as a requirement.

Hypothesis 1

Introduce customizable meal plans and diverse workout options.

Assumption to check: Limited meal and workout variety

Validate with people who use this workflow before building.

Hypothesis 2

Implement integration with wearables to improve tracking.

Assumption to check: Inconsistent tracking accuracy

Validate with people who use this workflow before building.

Hypothesis 3

Simplify navigation and improve the onboarding experience.

Assumption to check: Confusing navigation

Validate with people who use this workflow before building.

Hypothesis 4

Add social features for sharing progress and challenges.

Assumption to check: Lack of community features

Validate with people who use this workflow before building.

App evidence

Original App Store material. Ratings and screenshots describe the existing app, not proof of demand for your version.

App Store description

Your wellness journey starts here! Subscribe to the Start TODAY app to get started with your whole-body wellness companion. Join a vibrant community of trusted experts, including the TODAY Show’s Al Roker and favorite fitness trainer Stephanie Mansour. With its combination of live coaching calls twice a month, daily workouts for all levels, and healthy meal plans curated by registered dietitians, the Start TODAY app has everything you need to keep you on track of your wellness goals. MEAL PLANS: Take the stress out of mealtime with simple, delicious meal plans designed by our expert dietitians. Whether you're eating for heart health, weight loss, low carb, or just looking for easy, feel-good meals—there’s something for you. With budget-friendly grocery lists, cooking tips, and recipes you can save for later, healthy eating has never felt so doable. FITNESS CHALLENGES: Get moving and stay motivated with fun fitness challenges you can actually stick with! From walking and dance cardio to Pilates and strength training, our weekly and monthly challenges—led by top trainers—meet you where you are. No matter your level, there’s a challenge to help you feel strong and confident. JOURNALING: With thoughtful daily prompts curated by our expert team, journaling in the Start TODAY app makes it easy to reflect, set intentions, and find motivation in your everyday moments. It’s a simple practice that helps you stay grounded, boost your mood, and grow—one small win at a time. And with fun achievement badges to mark your progress, you’ll feel proud every step of the way. LIVE COACHING: Access live coaching calls twice a month with our nutrition and fitness experts. Ask all of your questions in real time, get practical tips and strategies, and connect with the Start TODAY community. ACHIEVEMENTS: Celebrate every step of your journey! Earn badges for completing workouts, building healthy habits, and showing up for yourself consistently. Track your progress, hit new streaks, and share your wins—because even small victories deserve big recognition. INSPIRATION: Need a little boost? Discover daily encouragement, uplifting advice from our experts, and real success stories from the Start TODAY community. You’re not alone—we’re all in this together! Subscription Information: Subscriptions can be billed monthly (at $9.99/month) or annually (at $65.99/year). Taxes may apply. All new users can enjoy a 7-day free trial regardless of subscription type. After your free trial ends, you will automatically be charged the price displayed at your point of purchase or any updated subscription price. Your subscription will renew and you will be charged automatically each month for monthly subscriptions or each year for annual subscriptions unless you cancel before you are charged. Offer is subject to change. You can cancel your subscription anytime. Subscriptions purchased through the App Store are subject to the App Store’s cancellation policies and procedures. For more information, please visit: http://help.today.com/start-today Customer Support: We want to hear from you! Contact [email protected] with any questions or feedback, or visit: http://help.today.com/start-today Additional Information: Please note that use of the Start TODAY app is limited to the United States and its territories Video is accessible via 3G, 4G, LTE and Wi-Fi networks – data charges may apply Privacy Policy: https://www.nbcuniversal.com/privacy?brandA=TODAY&intake=Start_TODAY_App Your Privacy Choices: https://www.nbcuniversal.com/privacy/notrtoo?brandA=TODAY&intake=Start_TODAY_App CA Notice: https://www.nbcuniversal.com/privacy/california-consumer-privacy-act?intake=Start_TODAY_App

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Screenshots

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Build scope

Plan a focused first version with your coding agent. These are planning assumptions, not a delivery guarantee.

Define the first version

Choose one audience and one core workflow. Use the kit to agree on its screens, data, and acceptance criteria before building.

Set boundaries

Decide which secondary features, integrations, and platform support can wait. Your version does not need to reproduce everything in the original.

Check the hard parts

Validate external services, specialist technology, data access, and ongoing costs for your chosen scope.

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BUILD KIT DIFFICULTY
Advanced

From the Build Kit assessment.

A reliable timeline needs an agreed scope and a technical check. Ask your agent to estimate the phases in BUILD_PLAN.md after that review.