App Overview

Shop Ethical! icon

Shop Ethical!

Ethical Consumer Group Inc · Reference

The SHOP ETHICAL! app gives you the low-down on the environmental and social record of companies behind common brands you buy in Australian supermarkets and beyond

$3.99 · In-app purchases

PRICE
$3.99
In-app purchases
BUSINESS MODEL
Paid
No overall Grossing estimate available
RATING
4.3
7 ratings · Top 30%

Evidence scope: No current overall US chart position is available. Category-chart positions shown in discovery are a separate scope. Revenue is a directional model estimate, not verified earnings.

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Build Kit

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A product spec, screen plans, and build steps for your coding agent.

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What's included17 files

A product spec, phased build plan, differentiation notes, and screen references.

  • START_HERE
  • AGENTS
  • EVIDENCE
  • SPEC
  • BUILD_PLAN
  • DIFFERENTIATION
  • skills/
  • screens/
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Illustrative example: an invoice app for independent contractors. Your kit is tailored to the app you choose; this is not its generated content.

Feature spec

Goal: Send a clear invoice after finishing a job.

  • Add a client, line items, a due date, and payment instructions.
  • Preview the total before exporting a PDF.
  • Keep an editable draft if export fails.

Screen plan

Invoice editor: Client at the top, editable line items in the middle, total and preview action at the bottom.

States: Empty draft, validation errors beside each field, exporting, and a retry action that preserves the draft.

Differentiate and validate

Hypothesis: Contractors need faster repeat invoices more than more templates.

First experiment: Test duplicating a previous job with five contractors. Watch where they hesitate before expanding the feature set.

The full kit adds a phased build plan, evidence notes, tool prompts, and implementation guidance. It is a plan for your coding agent, not a finished app.

Usage: Mechanics are fair game; never reuse the original name, branding, assets, or verbatim copy.

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> SELECT BUILD PLATFORM:

Good fit for mobile-first iOS and Android prototypes with managed app scaffolding.

// RORK SYSTEM PROMPT
Rork plan preview for Shop Ethical!: map the core Reference workflow, choose the smallest differentiated feature set, define the data and monetization boundaries, then prototype the riskiest user journey first.
            

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Opportunities

AI-GENERATED OPPORTUNITY HYPOTHESES

These are generated suggestions, not verified review quotations. Check current App Store reviews and speak with users before treating a possible gap as a requirement.

Hypothesis 1

Focus on expanding product and brand coverage.

Assumption to check: Limited product database compared to larger competitors.

Validate with people who use this workflow before building.

Hypothesis 2

Implement a modern, minimalist design.

Assumption to check: User interface feels outdated and cluttered.

Validate with people who use this workflow before building.

Hypothesis 3

Optimize search algorithms for faster results.

Assumption to check: Search functionality can be slow with large data sets.

Validate with people who use this workflow before building.

Hypothesis 4

Enhance filtering capabilities to improve user experience.

Assumption to check: Limited filtering options for ethical criteria.

Validate with people who use this workflow before building.

App evidence

Original App Store material. Ratings and screenshots describe the existing app, not proof of demand for your version.

App Store description

The SHOP ETHICAL! app gives you the low-down on the environmental and social record of companies behind common brands you buy in Australian supermarkets and beyond. Shop with a clear conscience! The most comprehensive guide to ethical shopping in Australia, Shop Ethical! has been designed to provide consumers with the easiest way to make informed purchasing decisions. The Shop Ethical! app provides consumers instant access to over 5,000 products with related company information and lets them make an informed and ethical decision whenever they shop. By shopping ethically consumers can send a strong message for change and help support the practices that make our world a better place to live in. The Shop Ethical! app uses the latest data from the Shop Ethical! website (ethical.org.au) and is also available as a book. The Shop Ethical! app has been downloaded thousands of times since 2010, and the Shop Ethical! book has sold over 135,000 copies since 2008. Company ratings are based on information gathered from over 50 sources including the work of organisations such as Greenpeace, Choose Cruelty Free, WWF, Rank a Brand and Friends of the Earth. Shop Ethical! is a collaboration between the Ethical Consumer Group and Outware Mobile. AS FEATURED ON CHANNEL 7 NEWS! CUSTOMER TESTIMONIALS : 

Best app I have, I use it daily and it's changed the way I see the world. 
Emma, VIC 

Simply, "Thank you." I am so grateful that you have done all the hard work, so that lazy/tired/child-distracted mothers like me can confidently tell their whining 8 year olds "no, we are not buying that, because the people who will get our money hurt other people and/or animals". 
I have always wanted this information but have never had the spare energy to go and find it myself. You have done a brilliant job. Please let me know if you have a panel of testers or proof readers which requires more members, or any other way in which I can contribute to your efforts from home while Miss 8 sleeps. I have been forwarding your "tell a friend" message onto everyone I know who has an iPhone. 
 Annie, Boronia, VIC 

 AWESOME app!! Thanks guys. I'm a naturopath that tries to educate my patients on the benefits of ethical shopping and living sustainably. Will definitely be recommending this app to my patients. Great work! 
Elise, Vic 

 Thank you big time for this app!! It's so easy to use at the supermarket and clarifies so many of the issues surrounding products and companies, making the weekly shop fit better with my conscience. My kids are also able to look and see if their favourite things are positive or negative and can make their own ethical shopping decisions. Brilliant!!! 
 Sara, Canberra This app works on both iPhone and iPad. It is optimised for smartphones, not tablets.

Written user reviews are not shown here. Check current App Store reviews >

Screenshots

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Build scope

Plan a focused first version with your coding agent. These are planning assumptions, not a delivery guarantee.

Define the first version

Choose one audience and one core workflow. Use the kit to agree on its screens, data, and acceptance criteria before building.

Set boundaries

Decide which secondary features, integrations, and platform support can wait. Your version does not need to reproduce everything in the original.

Check the hard parts

Validate external services, specialist technology, data access, and ongoing costs for your chosen scope.

SUGGESTED BUILD STACK
React Native
Expo
Axios
React Navigation
AsyncStorage
React Native Reanimated
BUILD KIT DIFFICULTY
Intermediate

From the Build Kit assessment.

A reliable timeline needs an agreed scope and a technical check. Ask your agent to estimate the phases in BUILD_PLAN.md after that review.