App Overview

Setty: Photo Editor & Filters icon

Setty: Photo Editor & Filters

A Color Story LLC · Photo & Video

Hannah Godwin’s app for photo and video edits is here! Setty is your new editing BFF, with on-trend filters ranging from airy to moody, Instagram grid planning, and much more

Free · In-app purchases

PRICE
Free
In-app purchases
BUSINESS MODEL
Freemium
No overall Grossing estimate available
RATING
4.8
4,500 ratings · Top 5%

Evidence scope: No current overall US chart position is available. Category-chart positions shown in discovery are a separate scope. Revenue is a directional model estimate, not verified earnings.

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Build Kit

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A product spec, screen plans, and build steps for your coding agent.

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What's included16 files

A product spec, phased build plan, differentiation notes, and screen references.

  • START_HERE
  • AGENTS
  • EVIDENCE
  • SPEC
  • BUILD_PLAN
  • DIFFERENTIATION
  • skills/
  • screens/
Preview a sample Build Kit No email needed

Illustrative example: an invoice app for independent contractors. Your kit is tailored to the app you choose; this is not its generated content.

Feature spec

Goal: Send a clear invoice after finishing a job.

  • Add a client, line items, a due date, and payment instructions.
  • Preview the total before exporting a PDF.
  • Keep an editable draft if export fails.

Screen plan

Invoice editor: Client at the top, editable line items in the middle, total and preview action at the bottom.

States: Empty draft, validation errors beside each field, exporting, and a retry action that preserves the draft.

Differentiate and validate

Hypothesis: Contractors need faster repeat invoices more than more templates.

First experiment: Test duplicating a previous job with five contractors. Watch where they hesitate before expanding the feature set.

The full kit adds a phased build plan, evidence notes, tool prompts, and implementation guidance. It is a plan for your coding agent, not a finished app.

Usage: Mechanics are fair game; never reuse the original name, branding, assets, or verbatim copy.

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Quick prompt

> SELECT BUILD PLATFORM:

Good fit for mobile-first iOS and Android prototypes with managed app scaffolding.

// RORK SYSTEM PROMPT
Rork plan preview for Setty: Photo Editor & Filters: map the core Photo & Video workflow, choose the smallest differentiated feature set, define the data and monetization boundaries, then prototype the riskiest user journey first.
            

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Opportunities

AI-GENERATED OPPORTUNITY HYPOTHESES

These are generated suggestions, not verified review quotations. Check current App Store reviews and speak with users before treating a possible gap as a requirement.

Hypothesis 1

Offer a wider range of unique filters and customization options.

Assumption to check: Limited filter options compared to other editors

Validate with people who use this workflow before building.

Hypothesis 2

Optimize image loading and editing performance.

Assumption to check: Performance issues with large photo libraries

Validate with people who use this workflow before building.

Hypothesis 3

Implement a guided onboarding process to help users navigate the app.

Assumption to check: Confusing user interface for new users

Validate with people who use this workflow before building.

Hypothesis 4

Provide clearer information about subscription benefits and free trials.

Assumption to check: In-app purchases can be unclear

Validate with people who use this workflow before building.

App evidence

Original App Store material. Ratings and screenshots describe the existing app, not proof of demand for your version.

App Store description

Hannah Godwin’s app for photo and video edits is here! Setty is your new editing BFF, with on-trend filters ranging from airy to moody, Instagram grid planning, and much more. Set your tone with— FILTERS 28 styled filters with a focus on modern, styled presets CUSTOM PRESETS Stack multiple filters, effects, editing steps to build your own custom looks and presets. GRID Visualize your best feed yet with user-friendly grid planning, with the option to upgrade and add multiple Instagram accounts SETTYCAM Capture and edit all in one fun, effortless step, with vintage and film cameras, inspired by 34mm, 16mm, digicam, disposable film. EFFECTS Film-inspired effects like frames, dust, grain, and vintage VHS dates take the guesswork out of creating a vibey edit  EDITING TOOLS Dial in the details with professional photo adjustments, including HSL TEXT Add subtitles and spell it out using clean and modern fonts Get unlimited access with Setty Pro, which includes: * All Setty filters, effects, and fonts * HSL tool for specific color adjustments * Unlimited grid access to add multiple social accounts Keep up with us on social @settyapp or by using the hashtag #settyapp MEMBERSHIP PRICING, TERMS, & CONDITIONS Setty Pro Yearly: The Setty Pro Yearly membership is $34.99 USD per year. Pricing in other countries may vary, and charges may be converted to your local currency depending on the country you live in. The Setty Pro Yearly membership starts with a free 3-day trial period. Once the trial is over, you'll be charged $34.99 USD per year. Your Setty Pro Yearly membership will automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period. You can go to your Settings > iTunes Account & App Store > Apple ID > Subscriptions to manage your membership and turn auto-renew off. Your iTunes Account will be charged when the purchase is confirmed. Any unused portion of a free trial period will be forfeited when the user purchases a subscription during free trial. Setty Pro Monthly: The Setty Pro Monthly membership is $4.99 USD per month. Pricing in other countries may vary, and charges may be converted to your local currency depending on the country you live in. The Setty Pro Monthly membership automatically starts upon subscription and you'll be charged $4.99 USD per month. Your Setty Pro Monthly membership will automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period. You can go to your Settings > iTunes Account & App Store > Apple ID > Subscriptions to manage your membership and turn auto-renew off. Your iTunes Account will be charged when the purchase is confirmed. Any unused portion of a free trial period will be forfeited when the user purchases a subscription during free trial. Read our full Terms of Use here: https://setty.app/terms-conditions/ Read our full Privacy Policy here: https://setty.app/privacy/

Written user reviews are not shown here. Check current App Store reviews >

Screenshots

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Build scope

Plan a focused first version with your coding agent. These are planning assumptions, not a delivery guarantee.

Define the first version

Choose one audience and one core workflow. Use the kit to agree on its screens, data, and acceptance criteria before building.

Set boundaries

Decide which secondary features, integrations, and platform support can wait. Your version does not need to reproduce everything in the original.

Check the hard parts

Validate external services, specialist technology, data access, and ongoing costs for your chosen scope.

SUGGESTED BUILD STACK
React Native
Expo
Zustand
react-navigation
expo-image-picker
BUILD KIT DIFFICULTY
Advanced

From the Build Kit assessment.

A reliable timeline needs an agreed scope and a technical check. Ask your agent to estimate the phases in BUILD_PLAN.md after that review.