App Overview

FEED Mobile icon

FEED Mobile

The Kroger Co. · News

Now you can access FEED from anywhere

Free · In-app purchases

PRICE
Free
In-app purchases
BUSINESS MODEL
Freemium
No overall Grossing estimate available
RATING
4.5
17,346 ratings · Top 15%

Evidence scope: No current overall US chart position is available. Category-chart positions shown in discovery are a separate scope. Revenue is a directional model estimate, not verified earnings.

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Build Kit

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A product spec, screen plans, and build steps for your coding agent.

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Combine features and design from your favorite apps.

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What's included16 files

A product spec, phased build plan, differentiation notes, and screen references.

  • START_HERE
  • AGENTS
  • EVIDENCE
  • SPEC
  • BUILD_PLAN
  • DIFFERENTIATION
  • skills/
  • screens/
Preview a sample Build Kit No email needed

Illustrative example: an invoice app for independent contractors. Your kit is tailored to the app you choose; this is not its generated content.

Feature spec

Goal: Send a clear invoice after finishing a job.

  • Add a client, line items, a due date, and payment instructions.
  • Preview the total before exporting a PDF.
  • Keep an editable draft if export fails.

Screen plan

Invoice editor: Client at the top, editable line items in the middle, total and preview action at the bottom.

States: Empty draft, validation errors beside each field, exporting, and a retry action that preserves the draft.

Differentiate and validate

Hypothesis: Contractors need faster repeat invoices more than more templates.

First experiment: Test duplicating a previous job with five contractors. Watch where they hesitate before expanding the feature set.

The full kit adds a phased build plan, evidence notes, tool prompts, and implementation guidance. It is a plan for your coding agent, not a finished app.

Usage: Mechanics are fair game; never reuse the original name, branding, assets, or verbatim copy.

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Free quick prompt For a smaller starting point

Quick prompt

> SELECT BUILD PLATFORM:

Good fit for mobile-first iOS and Android prototypes with managed app scaffolding.

// RORK SYSTEM PROMPT
Rork plan preview for FEED Mobile: map the core News workflow, choose the smallest differentiated feature set, define the data and monetization boundaries, then prototype the riskiest user journey first.
            

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Opportunities

AI-GENERATED OPPORTUNITY HYPOTHESES

These are generated suggestions, not verified review quotations. Check current App Store reviews and speak with users before treating a possible gap as a requirement.

Hypothesis 1

Implement offline caching of articles to enhance user experience.

Assumption to check: Users often complain about the lack of offline reading capabilities.

Validate with people who use this workflow before building.

Hypothesis 2

Optimize images and implement lazy loading.

Assumption to check: Slow loading times for articles due to large images.

Validate with people who use this workflow before building.

Hypothesis 3

Develop a more sophisticated algorithm for personalized content.

Assumption to check: Limited personalization options for news feed.

Validate with people who use this workflow before building.

Hypothesis 4

Enhance search with filters and advanced topic suggestions.

Assumption to check: Inadequate search functionality.

Validate with people who use this workflow before building.

App evidence

Original App Store material. Ratings and screenshots describe the existing app, not proof of demand for your version.

App Store description

Now you can access FEED from anywhere. Instantly connect and enhance your associate experience to see your schedule, news, deals and links to applications you use every day, at your fingertips. We are excited to bring you a new and improved FEED experience! The FEED Mobile App has all the great resources from desktop FEED but puts them directly at your fingertips on your mobile device. • Access your schedule. • Keep updated on safety and associate resources. • Read inspiring articles about associates and company news. • Find daily news and notes. • Access the tools you need for your job. • And more! FEED Mobile App is intended to help improve your overall associate experience by giving you a more convenient way (an easier way) to engage with company content. Scroll through breaking news articles on the home page or venture to the Schedule tab for hourly associates’ schedule. Check your paycheck stubs by accessing ExpressHR through your profile menu, the ExpressHR Quick Link or by using the navigation bar. Learn about Kroger history and our programs in the ‘About Kroger’ page off the main menu. The ‘Zero Hunger | Zero Waste’ page features the progress we are making on our overall goal to reduce waste and hunger by 2025. Let your voice be heard on the ‘Your Feedback’ page. Access Associate Deals off the main menu where you can find all the great benefits our company offers. The ‘Company News’ page gives you a glimpse into the news and happenings at the Kroger Family of Companies. CEO and Chairman Rodney McMullen regularly gives updates on the company. Learn about programs and read inspiring stories from fellow associates. Be inspired to try new innovative food items and recipes by engaging in foodie stories posted to FEED. Additionally, associates can use the mobile app to easily access the tools they need to do their job by selecting their department page off the main menu. All divisions are accessible and have their own destinations on FEED as well.

Written user reviews are not shown here. Check current App Store reviews >

Screenshots

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Build scope

Plan a focused first version with your coding agent. These are planning assumptions, not a delivery guarantee.

Define the first version

Choose one audience and one core workflow. Use the kit to agree on its screens, data, and acceptance criteria before building.

Set boundaries

Decide which secondary features, integrations, and platform support can wait. Your version does not need to reproduce everything in the original.

Check the hard parts

Validate external services, specialist technology, data access, and ongoing costs for your chosen scope.

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BUILD KIT DIFFICULTY
Intermediate

From the Build Kit assessment.

A reliable timeline needs an agreed scope and a technical check. Ask your agent to estimate the phases in BUILD_PLAN.md after that review.